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One 2 One: Marketing and Branding with Alex Weaver Crawford

Whether engaging social media, online selling, or in-person sales (via fairs, performances, or retailing), creating a cohesive aesthetic is the “branding” of the arts. Accurate and crisp documentation is the foundation for circulating work online. 

These one-on-one sessions will give participants specialized feedback on their online brand, including social media, website, and other sections. 

Alex Weaver Crawford will offer suggestions to participants on how to improve their brand and its cohesiveness, and offer suggestions on tools they can use as well.

Time slots available (through Zoom):

Wednesday, March 11, 2026: 9:00, 9:30, 10:00, 10:45, 11:15, 11:45, 1:15, 1:45, 2:15, 3:00, 3:30

Webinar: Wednesday, March 18, 2026

Time-slots are first come, first served, so make sure you sign up early so you don’t miss out.

All the slots full?

About the facilitator:

Alex Weaver Crawford is a multi-disciplinary designer and strategic consultant based in Atlantic Canada. With a background in marketing and architecture, she works at the intersection of creativity and practicality. Most of her work revolves around creating marketing and design strategies that cohesively work toward their goals. In addition to her creative work, Alex is the owner of Bubbles Haircare for Kids, works with TechImpact, and is the past chair of the Saint John Planning Advisory Committee.

Groundwork: Call for Peer Mentors!

Groundwork is a pilot professional development and peer mentoring retreat for New Brunswick artists that will take place from July 3-10, 2026. We’re gearing up the planning and are currently looking for five peer mentors to participate in the programming!

The week-long retreat will have three elements: during the day, participants will take part in a number of professional development workshops in subjects such as marketing and branding, grant-writing, budgeting, and business development, run by industry professionals who have experience working with artists. 

Spread amongst the professional development workshops will be a number of artist-run workshops: peer instructors will teach specific artistic, creative, or entrepreneurial skills in a collaborative group setting, followed by one on one peer mentoring opportunities. 

The third element of the retreat is the informal networking opportunity. The retreat will be at Camp Pascobac, a true summer camp experience. Participants will all stay in bunkhouses on-site. This sustained proximity will lead to organic networking opportunities after the day’s sessions, when the participants eat dinner together, or sit around a campfire, talking about their lives and creative practices.

Call details:

Dates: July 3-10, 2026. We are looking for artists who can attend the full retreat, and take part in the other sessions as participants.

Location: Camp Pascobac, located on the Beautiful Belleisle Bay at 85 Pascobac Lane, Kars, NB

What we’re looking for: artists to offer peer-mentorship and artist-run workshops in professional development skills. We’d love to hear your ideas of what you can teach and mentor in! Possible ideas include: photographing your work, writing about your work, finding professional opportunities, marketing yourself, etc.

Remuneration: Each artist will receive $1520 for a half-day workshop (one hour-long workshop and 2-3 hours of one on one mentoring) and access to the full week of professional development and networking opportunities.

What’s not included: we’ll have a few communal meals, but otherwise you’re responsible for your own food for the week. Pascobac has a fully outfitted kitchen that can be used to cook!

To pitch us a peer mentorship workshop idea, click the button below

Annual Lending Library Survey 2026

ArtsLink NB has a Lending Library full of books, ebooks, and equipment that can help you make or document your art, and it’s free to use for our members!

Our annual Lending Library survey helps us learn what kinds of equipment and resources our members need and would like to have available in the future.

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Job Posting: Part-time Programming Coordinator

Organization: ArtsLink NB
Contract: 6-month contract, with possibility for renewal
Hours and Pay: Approximately 15-20 hours/week at $26/hr
Location: Hybrid (Saint John-based, remote/hybrid flexible, with travel in NB as needed)

About ArtsLink NB

ArtsLink NB is the province-wide arts service organization dedicated to supporting, connecting, and advocating for New Brunswick’s professional artists and arts organizations. Through programs like CATAPULT, mentorship, residencies, Creative Wellbeing, professional development workshops, and the Arts Atlantic Symposium, we help artists thrive and strengthen the cultural landscape of our province.

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