Saint John Making Tomorrow Better

APA’s Professional Development Tour with Inga Petri and Tammy Lee is almost here! Still on the fence about going? Here are some reasons why YOU need to join us at Making Tomorrow Better!

1. The digital world can be overwhelming
Gone are the days where you only had to worry about managing a single storefront. Now you may have Instagram, Facebook, Twitter, and Youtube (not to mention a personal website) to keep track of. If you are always struggling with what content to put where, and what platforms to spend your energy on, then this is the workshop for you.

2. It’s hard to be consistent 
So you have all these digital platforms—how do they work together to present a unified digital image for your organization? Is your image, voice, and branding consistent across networks, while still being creative and taking advantage of the particularities of each platform? If that made you scratch your head, then let us help you clear things up!

3. How do you know if you’re doing well?
You may think you have a handle on all your digital platforms—but do you actually know how well you’re performing online? Success is more than just an aesthetically pleasing feed. We’ll help you crunch the metrics so you know how well you’re actually doing, and then give you advice on how to do even better!