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IN GOOD TIMES, NEW BRUNSWICK’S
CULTURAL AND CREATIVE SECTORS
CONTRIBUTE TO OUR INTELLECTUAL
AND SPIRITUAL ENRICHMENT, SOCIAL
DEVELOPMENT, AND WELLNESS, AND
CREATE A SENSE OF BELONGING AND
COMMUNITY.


In challenging times, we rely on our cultural
identity and creative communities even more.
Indeed, our province’s artists and creators have
worked to connect and inspire us throughout
the COVID-19 crisis—particularly in the early
months of lock-down—with virtual performances,
exhibitions, and readings, and by offering insight
into their creative processes.
Like our provincial tourism industry, cultural and


creative sectors are among the most affected by the
COVID-19 crisis. Performance art and performing
venues have been among the hardest hit.
Until we can return to life as we knew it, let’s
show our artists and creators the same love and
support they offered all of us, at an especially
difficult time.


To that end, the department of Tourism,
Heritage and Culture is launching a campaign
that celebrates our cultural industries—notably
art, music, literature, craft, and performing arts—
and encourages New Brunswickers to show
their support.