Crowdfunding is an excellent way to raise funds for a project and harness support from your community. Here are some things to consider before you begin a campaign.

Keep in mind:

1. You need an established Social Media Presence to run a successful campaign.

2. Arts campaigns can be more difficult than other types of campaigns because they tend to be rooted in a specific region so the reach is not as wide.

3. There are several Platforms that can be used for different types of arts projects, but using a more popular site might have more benefit.

4. Give yourself 2 months of Prep before the launch

Before you begin:

What is your Project?
What Platform will you use?
How Much You Need/ What is the cost of your Campaign?

Build your team: Don’t do it alone!

Have a Social Media Plan.

More shares/movement online means more reach.

Update your campaign regularly.

Supporter like to be in the loop.

What is the timeline: 60 days might be too long.

You don’t want to lose interest/support/buzz.

Make a pitch video.

Videos are easy to make and increase your campaign’s success 30-40%
SHORT/SIMPLE/FUNNY/CATCHY (no more than 5 mins)

Story:

Who are you?
Why do you need money?
Why now, your story?

Soft Launch:

Get friends to donate during your soft launch so you look desirable when you launch publicly
In the first 2-3 days you should hope to get 20-30% of your ask.

Consider if your ask is $5000, do you think you could get 500 people to give you $10?

**An average donation is between $20-25

Crowdfunding Platforms:

KICKSTARTER

‘All or nothing’. You only receive the money if you succeed at reaching your total goal.
This creates an urgency for donors, and safety to donors in that they won’t be charged if your project is unsuccessful.

INDIEGOGO